Sustainability is a topic of growing importance, particularly in the Middle East, where the effects of climate change and resource depletion are becoming increasingly apparent. In an effort to increase awareness about sustainable practices in the region and provide a platform for voices from the Middle East to share their perspectives, The College of Public Policy and the College of Islamic Studies at Hamad Bin Khalifa University (HBKU) in Qatar created a bilingual podcast focused on sustainability, with a specific focus on the Middle East.
The focus of this case study was to create a podcast that sheds light on the issue of sustainability from a Middle Eastern and North African (MENA) perspective, with the aim of promoting sustainability awareness and understanding.
The goal for the HBKU team was to create a podcast that would increase accessibility for a wider audience by featuring Arabic and English discussions while highlighting perspectives from and about the Middle East.
To achieve this goal, the SciComm X team employed a multi-faceted approach and methodology, including:
As a result of the approach and methodology outlined above, the following key results were achieved: